At first, I thought it was nostalgia for those seasons when I was a kid, taking on everyone in the league to find out exactly where you stood.
But I did watch. Heck, I watched
KU and Mizzou play for the first time in I don't know how long, and it wasn't because it was Mizzou's swan song, either. I found it really interesting to be able to go up against the entirety of the "old South" for once, and watch K-State dominate the state of Texas, ISU come out with more South wins than usual, and to realize that the State of Oklahoma is, first and foremost, old Big Eight country, and not really old South Division territory after all.
I also realized, in the midst of all of this, how much the league misses the old Nebraska/OU annual throwdown, even if we don't miss Nebraska one bit.
It was especially fun to see the old Big 8 dominate the top three slots in the division.
In the old divisional system, you knew where you stood within the division, but extrapolating that out to league standings never felt right. Technically, Iowa State finished last year tied for 7th in the league standings, but they didn't have A&M and Baylor on the schedule so the middle of the pack just gets really gray.
Round robin does have more definition. My biggest complaint with the old Big 11 is that two teams could go undefeated in conference and "share" a title without ever playing one another. Without that peculiarity, round robin is clearly a superior season in most ways. The only advantage that divisions have is that you can more easily theoretically "catch up" after a bad start, and still play for the title. 3 losses pretty much knock you out of round robin title contention, but you could theoretically make it to the title game in a divisional format.
But, to me, that's a feature, not a bug. See also UCLA.