Ok. How about a WWE fan who typically follows the SEC? That person might decide to check out the Big 12 Championship Game when he or she might not otherwise. More viewers equals more money when the next media deal for the championship game comes around.I guess my point is I don’t see WWE fans who aren’t college football fans probably aren’t tuning in. And visa versa. Unless this makes schools more money it’s pretty pointless.
The Big 12 is also looking at Mexico. Playing some games in Mexico. WWE is a global brand. This may be another exposure to Big 12 sports for fans in Mexico.
