Big 12 Rebrand thoughts.

We have 3 schools that are (well) east of the Mississippi. One of them is an hour from the Atlantic Ocean.

There's no geographic name that isn't fairly exclusive of some members.
“The MidRockyEast” or MRE conference would do it. See? Easy-peasy.
 
Super Excellent XX conference or the SEXX. (ready to add teams)

Or like Twitter II we could just be the XX Conference

Or the Mountain to Mountain Conference MMC

Or the Power Sport League PSL
Power Sport Conference PSC
Power XX Conference PXX
 
Super Excellent XX conference or the SEXX. (ready to add teams)

Or like Twitter II we could just be the XX Conference

Or the Mountain to Mountain Conference MMC

Or the Power Sport League PSL
Power Sport Conference PSC
Power XX Conference PXX
The BigL! This will leave enough room for future expansion and stimulate movie goers everywhere.
 

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