To the extent you're not joking, you're telling me that ISU plays as hard against Texas Tech as they do against Kansas? If you believe that, then I have a bridge to sell you. Hell, our team couldn't even muster the sense of urgency to take a team in UAB seriously in the NCAA tournament. There is no difference. Your position is based on a romanticized notion that college athletes are amateurs that put their heart and soul into every performance and that professional athletes are spoiled brats that only care about money. Neither generalization is true.
Do you watch the NBA regular season? These guys don't just not play hard against bad teams...they don't play hard agaisnt GOOD TEAMS!! SERIOUSLY. Do you watch the games? If you like talented players playing 82 pickup games a year, where each game really doesn't matter much individually, then you'll like the NBA. Unfortunately, I'm not one of those guys. BUT...I do end up watching probably 50 games a year because there is nothing better on in their time-slot. I just appreciate that college basketball is much better.