here is a very detailed article I found about Baylor's athletic finances. not exactly small-time anymore:
How Much Does it Cost to Become College Sports's Biggest Program? - Jordan Weissmann - Business - The Atlantic
sorry, I shouldn't be posting here, but the combination of misinformation and vitriol on this board is hard to stomach.
the article isn't that detailed. It totally left out all the payments to the players to get them to waco in the first place.