The truck leases are for the life of each player's eligibility (i.e., period of 4 to 6 years), plus all of their insurance.... approximately $6 million.The article says total value, but it also said they are just leasing the trucks for the players, not purchasing them. That would bring the cost down quite a bit.
The point is Iowa State cannot compete with that, so it's a bit naive to think the playing field going to finally be level after this year.