They are all well-established names in the industry. I think the wise thing to do is to compare the investments of each and what they charge in expense/fees for their funds.
If you're going to be an index investor, then see who's index funds are the least expensive. Performance history should not really matter as long as you are comparing like index funds of different fund families.
If you think you're going to use some type of target fund (i.e....fund targets either your risk tolerance or your estimated retirement date), then compare both the fees and the past performance history of each that offer target funds.
If you think you might be all over the place in types of funds you choose, then again, get a feel for overall expenses/per funds to get a feel for where you best deal might lie.
All that said, as long as you are not making emotional transfers and and out of investments and trying to time the market, you should be fine with any of these choices, IMHO.