Long time reader first time poster. If realignment is all about TV sets, what's important about TV sets. Answer : Advertising revenue. Although ISU doesn't have a lot of TV sets, we do have many major corporations interested in advertising to ISU followers. ie, Monsanto, Syngenta, Dow, Pioneer, John Deere, Iowa Corn Growers, Renewable Fuels. ISU followers spend billions of dollars with these companies and they would beat ESPN's door down to sponsor games that ISU is involved in. We need to find a way to represent this relationship to the powers that be.