I never said that.
What I did say is the current SOS calculations are faulty in that they value a game against someone...say like a Chicago St or a Robert Morris much more than some of the patsies we played. When a team is good or a quality team, which us and even Wisconsin certainly are, I really don't think it matter if it's a team you are assuredly going to beat by 10 or 30. In that context no, I don't think it really makes that much of a difference.
In general Wisconsin lost to all of it's quality non-con teams you can unequivocally say had a pulse aside from Marquette, an in-state rival they played at home. Okay, Iowa State lost to basically all of the respectable non-conference teams they played. But then they get to the conference and have 3 wins better than anything Wisconsin has on it's schedule (Houston, KU, and at TCU).
Simply put, I don't think SOS is valuable without context as it A) overestimates the value of Quad 2 vs Quad 3 wins and underestimates the difficulty of beating (proven) elite teams. Wisconsin's schedule difficulty is massively overrated. And when they DID play a truly good/great team? They lost, save for Marquette.