I was struck by the following from Ford. Their CEO "warned of continued pressure on electric vehicles as customers balk at paying a premium for EVs over other models."
If their business plan was mainstream customers would pay a premium for EV's- that sounds pretty naive about how most consumers shop. Maybe that attitude would hold true if the car companies where planning on EV's being a niche market for vehicles. But US auto companies have basically written off autos for the last decade and focused on creating market demand for pickups and SUV's.
Color me shocked that CEOs aren’t understanding that $80-$110k vehicles at 7% interest aren’t exactly flying off the lots…