Big 12 Rebrand thoughts.

(deep movie announcer voice): THE BIG TWELVE. NOW EVEN MORE BIGGER WITH SIXTEEN.

Seriously, you could keep the Big12 name, but make the roman numerals into XVI instead of XII. That seems like an easy thing to do - can even keep the curvy effect.

There. Better fonts and colors can be chosen, but this is what I kind of expect wrt the roman numerals.

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Seems like there's a huge opportunity for one conference in particular to give 'expansion' and 'Big 10' a whole new meaning in the minds of consumers.
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When I look at that map, it's pretty obvious the Big 10 is still missing about 2/3 of the country.

There are now just 3 major conferences that pretty much cover the entire US: Big 10, Big 12 and SEC. The ACC has small slices in MA, VA and NC.
 
When I look at that map, it's pretty obvious the Big 10 is still missing about 2/3 of the country.

There are now just 3 major conferences that pretty much cover the entire US: Big 10, Big 12 and SEC. The ACC has small slices in MA, VA and NC.
The ACC stretches from Miami to Boston and dominates the Carolinas. Not exactly 'small slices'.
 
If the Big 10 doesn't change to reflect the amount of members, we shouldn't either.

Any "name" is going to seem forced and minor league. The only non-numerical name that would have ever worked for this league was the Great Plains Conference, and now that we have schools in the Appalachians, Rockies, Sonoran desert, and Florida swamps, it really doesn't make sense either.
 
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That’s the best suggestion so far. You may be on to something there. But I’d recommend going with the “National Athletic Conference.”

“The National” or “N.A.C.” for short.

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