The Big 12 needs to push for Oregon and Washington, they're the best brands available and there's no guarantee the B1G is going to offer them more money for a tougher path to the playoff. Media buyers can get them into a P3 slot much cheaper over time than putting them in the B1G, so they should be more willing to step up.
Way too many people in here content with being a distant third place in the football arms race.
UO, UW, and UA is the correct play.
It’s not about the correct play or the best play. It’s only about the most correct and most best play that you can make.