Every time I go back to UCONN being a good fit, it just comes back to football for me. Not only have they not had a lot of recent success, but their fanbase doesn’t care. They only averaged 22,095 fans per game last year, which was actually a 50% increase from the year before. Compare that to Arizona, who averaged 44,209 fans/game last year. They don’t have the national titles that UCONN basketball has, but they are consistently a top 10-15 basketball program year in and year out. They would bring the Pacific time zone, while we already have 3 schools in EST.
Other than the whole Yormark being a NYC guy and wanting to get into that market, I don’t see how adding UCONN helps the brand of the Big 12.