Those are fees for services/facilities the university provides for the athletic department.
I think what the poster was espousing is idea Athletic Departments send part of their revenue back to universities free of the university providing a service, facility, etc. Allowing the university to invest in enhanced academic programs.
IMO it's a great idea in a time when universities across the country are struggling for funding. What would be wrong if each intercollegiate sport had an expense cap that encompasses travel, debt service, salaries, etc.
The arms race that exists in college athletics is more destructive by promoting elitism (blue-bloods), limiting competition and waste of money that could be used for the core purpose of a university- academics!