Once the TV rights for the 12 team playoff go out to open media bidding, how the schools structure payout structure could be eye opening.
- Do schools match what is done with the NCAA Basketball Tournament and TV money is awarded to conferences based on # of teams in their conference who get one of the twelve spots?
- Do schools jettison G5 from the 12 team playoff and they are forced to create a separate division like FCS. That could be hundreds of millions of incremental money to CFP conferences.
- Do Playoff teams earn a significant payout (aka $25-$50M) based on advancement. With the 4 team playoff a school's conference receives $6M and there is no additional payment if a school wins their semi-final round or championship game. Note: the 4 playoff schools do receive around $3M to cover expenses.
As fans we spend a lot of time focused on the Conference media deals: Big10- $1B annually, Big12- $380M annually, etc. Whereas the
11 game CFP is projected to generate $2B annually. It will become the football elites piggy bank filled with gold.
Great questions and you are dead on. This is a huge cash grab and everyone is stepping up to the $2B trough and it is going to be sharp elbows.
I think:
1. there will be Great Compromise where some % is shared equally by conference, and the balance is shares per team invited. Obviously the P2 will want more of the latter, but I don't think it will be all one way or the other.
2. They won't boot the G5 entirely because they want it to appear inclusive - and it adds a lot for the talking heads to hype up about all year long. It also adds viewers for otherwise "meh" games between G5 teams. But I could see G5 may only get 1/6th of the "conferences equally" percentage; or they might only get that if someone qualifies at all. E.g. if the "conferences equal" share is 50%, and the G5 gets 1/6th of it -- that's $166M! All the P5 will absolutely look for ways to rig the system to limit what the G5 gets and keep it for themselves.
3. I don't think they will do greater shares for victories per se. But I could see maybe a slice of the overall pot set aside to pay per game for "expenses" that would then be a "very healthy" ie way more than expenses. The P2 would want this, assuming they will win more games and this is a way to get more. And of course, individual conferences could split this largess anyway they want, and pay more shares to teams that actually go (hidden unequal revenue).
As an example of the whole thing:
$100M for travel costs (11 games = 22 teams -> ~$5M each)
$600M for conferences (P5+G5 = $100 per conference)
$1.2B for participant shares ($100M per team, to the conference)
In that set up, if every conference got 1 team, but the SEC/B1G each got 4... they would get $540M and each other conference about $210M. If you change it to 50/50 equal/participant, then you narrow that gap by about $75M from the P2 to the others.