Per an ESPN article:
“Spearheaded by the Country Roads Trust collective, founded by Forbes-listed billionaire Arizona Diamondbacks owner Ken Kendrick and former Mountaineers athletic director Oliver Luck, West Virginia has significantly increased its activity in the name, image and likeness (NIL) space, reeling in one of the transfer portal's top point guards in
Arizona's
Kerr Kriisa.
Edwards said that the NIL factor at West Virginia was "a bonus," but not the primary factor in his decision-making process.”