Streaming is probably an inaccurate description since most things will be streamed. How they are bundled, packaged or accessed is TBD.
Realignment Megathread (All The Moves)
- Thread starter ISUcyclones11
- Start date
More of a signal his tone might be changing than anything for me, he’ll say what keeps the syndication flowing.
Also he and Canzano aren’t always wrong, having been on Larry Scott and the PAC offices for a long time.
Maybe… but your amazon account versus all the TVs in hotel rooms, bars, restaurants that have a service that is already ‘piped’ in, i think, doesn’t come close. Dunno.., just an opinion.
Let's face it. None of us know the impact of 'targeted' advertising. But, logically, 'targeted' will be more effective than broadcast advertising. How much is anyone's guess. But to write it off as non-essential is simply wrong. Especially, since that information is valuable to buyers 'beyond' the walls of Amazon. That's like saying Google won't sell your click history. It's foolish to think that information is private and worth little. Having worked in the publishing industry that type of information is extremely valuable.
They were usually very wrong. They thought Scott and the PAC offices were the problem and they just needed a good commissioner. They thought the PAC was big time and Scott just negotiated a bad deal. Everybody knew Scott was an idiot.
Targeted advertising is the way of the future. The ability to track who’s seeing what, when and where and then if a purchase is made is huge. Advertisers can prove their ROI and lift to justify further investment. Doing that on broadcast ads is much more difficult and far less precise.
I worked for a 3rd party ad tech company that nobody outside the industry would really know about. We worked with hundreds of companies to place their ads on websites. Part of the deal was, they shared their client data on the backend and put our cookies on their site. We also worked with all the credit card companies with the same deal. Everything was tied together across all the data collected to build profiles that also included your credit scores, income, education level, basically any sort of demographic that might be interesting down to the specific devices you used.
Let’s put it this way, a car company is going to pay a hell of a lot more per impression to show me an ad if they know my lease is coming up in a couple months than just blasting out another truck commercial to men ages 24-49 watching college football.
Streaming lets advertisers target very specifically by using profiles that include IP addresses and device ids. They know they’re showing me that ad, and they’ll know if I make a purchase.
Definitely interesting how it seems to be coming back full circle. Cord cutting doesn't appear to me to be the revolution many people thought it would. All that's happening is consumers are swapping ad supported cable bundles with live tv for ad supported streaming bundles with live tv.
Next step in the evolution will be creating interfaces that allow you to "flip" from one streaming service to the next with the push of a button. Some smart tvs/rokus are already almost there.
Everything is going to look and feel a lot like traditional cable very shortly in my opinion.
So.....
Pac is pursuing SMU and SDSU...
Now Kliavkoff is rumored to be visiting UNLV, Air Force, Fresno St, BSU etc over next few days/weeks.
It has been said that several members are A)not happy with offer, B)Not happy with expansion candidates/wont vote to add SMU etc. C) have given ultimatum of Mid April for a deal or else. D)etc etc.
Another rumor is that Because of Disney restructuring and money issues, ESPN is pulling their offer and may reoffer even less.
Could it be that the expectation is that there will be a exodus from the Pac, and even Kliavkoff and the members see the writing on the wall. And they are researching/seeking candidates to not necessarily expand but to replace the expected departures and keep the PAC as a conference. Thus, taking the best of the MTW, American etc. to try to fill in with their leftovers like OSU, WSU in the hopes to try to maintain a P5 status, and at least continue as a conference, instead of completely disbanding and members going wherever.
At the end of the day a Pac12 with the best G5 schools out of a few conferences added to a few left over Pac schools still would command more money than what the MTW with OSU and WSU etc would. Not on the level of the Big 12 or ACC etc, but it would be at least better for those leftover than going to the MTW.
I think the MTW gets $4M if I remember right.
I think a Pac with this could get closer to the $10M range maybe, for Media, while maintaining the Pac10/12 name:
Oregon St
Washington St
San Diego St
SMU
Boise St
Memphis
Tulane
Tulsa
Air Force
Fresno St
San Jose St
UNLV
Stanford and Cal maybe, depending on what they do which would def help the overall value of such a conf.
At least this would be the top value teams left in the G5 or at least most of them. It would expand the footprint to 3 time zones with substantial content in each, while also somewhat limiting the travel costs to not force travel all the way across the country only half way. At this point this might be the best case for the Pac.
Pac is pursuing SMU and SDSU...
Now Kliavkoff is rumored to be visiting UNLV, Air Force, Fresno St, BSU etc over next few days/weeks.
It has been said that several members are A)not happy with offer, B)Not happy with expansion candidates/wont vote to add SMU etc. C) have given ultimatum of Mid April for a deal or else. D)etc etc.
Another rumor is that Because of Disney restructuring and money issues, ESPN is pulling their offer and may reoffer even less.
Could it be that the expectation is that there will be a exodus from the Pac, and even Kliavkoff and the members see the writing on the wall. And they are researching/seeking candidates to not necessarily expand but to replace the expected departures and keep the PAC as a conference. Thus, taking the best of the MTW, American etc. to try to fill in with their leftovers like OSU, WSU in the hopes to try to maintain a P5 status, and at least continue as a conference, instead of completely disbanding and members going wherever.
At the end of the day a Pac12 with the best G5 schools out of a few conferences added to a few left over Pac schools still would command more money than what the MTW with OSU and WSU etc would. Not on the level of the Big 12 or ACC etc, but it would be at least better for those leftover than going to the MTW.
I think the MTW gets $4M if I remember right.
I think a Pac with this could get closer to the $10M range maybe, for Media, while maintaining the Pac10/12 name:
Oregon St
Washington St
San Diego St
SMU
Boise St
Memphis
Tulane
Tulsa
Air Force
Fresno St
San Jose St
UNLV
Stanford and Cal maybe, depending on what they do which would def help the overall value of such a conf.
At least this would be the top value teams left in the G5 or at least most of them. It would expand the footprint to 3 time zones with substantial content in each, while also somewhat limiting the travel costs to not force travel all the way across the country only half way. At this point this might be the best case for the Pac.
I think the current generation/revolution is the hybrid model. Where content is spread across the linear channels and their sister streaming channels. This could also come as a partnership with a streamer like Amazon for select content along with a linear network. Think CBS and Amazon partnering up to divide content.
The future generation of contracts may push more towards all streaming. But I think the idea that would happen this round might have been a bit too fast. I think the streaming side has definitely grown by a great amount over last few years. But taking a conference to all streaming at this point would not be a good deal.
The hybrid model is here to stay and will only expand in the years to come, more content is being pushed to ESPN+, B1GNet+, ACCN+, SECN+ Paramount+, Peacock etc all the time. I think we will have to see how tv evolves between now and the next contracts to see if the move is more towards full streaming or continuing with they hybrid.
My question is will networks like ESPN continue with multiple linear networks as more gets pushed to streaming or will all the content on ESPN2, ESPNU, ESPN News, FS2, CBSSports Net etc all get pushed to their streaming platforms instead of maintaining those channels. With the Disney Restructuring and cost cutting ESPN could be the first to see these bonus linear channels become part of their streaming only programming soon. ESPN could continue their Flagship channel but push those secondary channels/content off to streaming. Driving more income from subscription model vs the cable/satellite model. But this will also depend on how their current contracts are structured etc, until future contracts are negotiated.
I think a prior poster nailed it. The pipeline to get TV is changing- how many people still have Satellite dishes? For a while there was a rush to add Fiber lines to homes. Now we have Wireless internet. Will Elon Musk's Starlink become a major player? So I think the role of cable & fiber may come into question.
You're right- YTTV, HULU Live and FuboTV are just satellite and cable delivered differently. Where I think true cord cutting will come into play is if/when Disney decides to move ESPN to a subscription service. When that happens, IMO multi-channel platforms lose their niche and people will go On-Demand. They'll pay for ESPN and/or Fox, Etc. to get live sports. They'll subscribe to Netflix, Amazon, Apple, HBOMax, Paramount+, Peacock, etc. to get series TV/movies. Plus there are the free Apps like Pluto, FreeVee, Tubi, etc. that provide niche oriented TV that rely on ads.
Freakonomics did an episode on targeted ads, they aren’t as effective as they are sold.
To add salt on that wound, I knew someone who worked in that office for a very long time through several commissioners. From the very hiring , he knew Scott was the beginning of their downfall.
Everything is oversold these days. But, when CF has the ability to sell me something by posting only an ad I will see because I was shopping it on Amazon Prime, THAT is something. And to think otherwise is missing the ship.
I can’t believe the PAC hasn’t explored PBS as an option for their sports.
Think about it, PBS has a strong history of supporting education and I for one would love the Ken Burns, Lewis & Clark lead-up to the Oregon vs Washington game.
Think about it, PBS has a strong history of supporting education and I for one would love the Ken Burns, Lewis & Clark lead-up to the Oregon vs Washington game.
But I think this has been some of their problem. Scott was a clown but he has zero to do with the fact that they are low value because people don’t watch their games. Everybody was under this delusion that once they got rid of Scott they were going to be all good.
I keep waiting for a content farm concept to come, but there are many barriers. Everything available in one place for a small fee per event.
I’d be surprised if the PAC fully disbands. Backfilling with the best of the western G5 schools would be the best case for everyone. The G5 schools would probably get a bump up and the remaining PAC schools wouldn’t fall all the way down to MWC levels.
Plus, maintaining the conference preserves some of the bowl and CFP agreements already in place. Sure, some of them might get reworked, and others wouldn’t get renewed, but either situation is a better starting point that any of the G5 conference arrangements.
This is what I keep saying. Its tough to make a conference just die. There's a reason why its only happened about twice in the last 30 years or so
Just internet chatter but it sounds like ASU voted no to expansion if it includes SMU. Rumors that they feel slighted by PAC leadership.
