Big 12 New TV Deal - Huge Positives

cyclone1209

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Nov 5, 2010
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Pete Mundo gives a fairly insightful analysis here in the first few minutes on the league's new tv deal. He is somewhat of a K-State nerd, but his analsysis of the sport is pretty spot on.

This is exactly why we hired Yormark. In a cutthroat era of modern semi pro (I mean college) sports, we needed a grizzled business man who knows the inner workings of media. Our league is in such a bright spot right now, having a AD/Politician type would not have served us well. What I love most about this is Yormark front ran our deal - he got ours done in FRONT of the Pac 12's. He is playing for keeps to keep our league the third most relevant league. If he is going to keep us being the third most valuable league, that's a best case scenario for us as far as I am concerned. Also in the details of this video I think I heard: 1) The top 4 football Big 12 games will be on ESPN /ESPN 2 every week 2) Some basketball games will be picked up by Fox and FS1 for hoops, but the football will be mostly ESPN. This is a great outcome Cyclones. The Pac 12 is officially in scramble mode. This could be a domino that leads to a couple pac 12 schools jumping towards us. Discuss:

 
Pete Mundo gives a fairly insightful analysis here in the first few minutes on the league's new tv deal. He is somewhat of a K-State nerd, but his analsysis of the sport is pretty spot on.

This is exactly why we hired Yormark. In a cutthroat era of modern semi pro (I mean college) sports, we needed a grizzled business man who knows the inner workings of media. Our league is in such a bright spot right now, having a AD/Politician type would not have served us well. What I love most about this is Yormark front ran our deal - he got ours done in FRONT of the Pac 12's. He is playing for keeps to keep our league the third most relevant league. If he is going to keep us being the third most valuable league, that's a best case scenario for us as far as I am concerned. Also in the details of this video I think I heard: 1) The top 4 football Big 12 games will be on ESPN /ESPN 2 every week 2) Some basketball games will be picked up by Fox and FS1 for hoops, but the football will be mostly ESPN. This is a great outcome Cyclones. The Pac 12 is officially in scramble mode. This could be a domino that leads to a couple pac 12 schools jumping towards us. Discuss:



It sure will be funny watching all the ESPN football analysts kissing the Big 12's a$$ now instead of ripping them a new one all the time.
 
Also in the details of this video I think I heard: 1) The top 4 football Big 12 games will be on ESPN /ESPN 2 every week

ESPN gets the top 4 picks for the season, not each week.

1-4 - ESPN
5-8 - Fox (2), ESPN (2)
9-12 - Fox (2), ESPN (2)
13-20 - Fox (4), ESPN (4)

From SBJ:
For the “A” package, ESPN gets the top four football picks each season, six of the top eight picks, eight of the top 12 picks and 12 of the top 20 picks. As part of the deal, ESPN also gets the rights to the Big 12 football championship game and the basketball tournament championship game. The Big 12’s parity helped convince Fox, whose package includes 26 football games per season that will run on Fox broadcast network and FS1, to do the deal.

From Fox’s perspective, the silver lining to the loss of Oklahoma and Texas is that the Big 12 will be more balanced and potentially deeper. For example, TCU and Kansas State sit atop the Big 12’s standings this season. Last season, it was Oklahoma State and Baylor. And the year before that, it was Iowa State. Fox’s deal also provides a slate of Big 12 college basketball games on Fox and FS1 for the first time.
 
I like the 6 year contract length. Long enough to provide stability, but short enough that we can re-negotiate for more again in 6 years vs waiting a long time.
Yes.

I mean this deal puts us solidly ahead of both the Pac 12 and ACC in the pecking order.

And this makes sense right? There are hundreds of thousands of more die hard college football and basketball fans from the TX markets, Oklahoma, the Kansas schools, and up north to Iowa - than there are on the West coast and for the acc nobodies. The west coast does not care as much about sports (especially college) in general. The smart people at ESPN and Fox know this, and that is why our deal got done first.

What is interesting now is that if there's very limited spots for tv left, what is now stopping the Arizona schools / Colorado / and Utah to join? They may as well jump aboard. The CA schools have kind of screwed them anyways.
 
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Yes.

I mean this deal puts us solidly ahead of both the Pac 12 and ACC in the pecking order.

And this makes sense right? There are hundreds of thousands of more die hard college football and basketball fans from the TX markets, Oklahoma, the Kansas schools, and up north to Iowa - than there are on the West coast and for the acc nobodies. The west coast does not care as much about sports (especially college) in general. The smart people at ESPN and Fox know this, and that is why our deal got done first.

What is interesting now is that if there's very limited spots for tv left, what is now stopping the Arizona schools / Colorado / and Utah to join? They may as well jump aboard. The CA schools have kind of screwed them anyways.
No reason to expand at this point now.
 
I like the 6 year contract length. Long enough to provide stability, but short enough that we can re-negotiate for more again in 6 years vs waiting a long time.
Agree the 6 year timeframe makes a lot of sense. It's after the BIG10 negotiates it's next deal and before the SEC & ACC negotiate a new deal.

The curious part is the pro-rata clause if the Big12 expands. It puts a firm line in the sand for Pac12 schools to evaluate.

This means any expansion will be a joint decision between the Big12 and it's media partners, ESPN & Fox.
 
Doubt they do with the four corner schools.
I would say ESPN & Fox would definitely view ASU and Utah as accretive among the corner schools.

Added.
Based on the K-State guy, it sounded like any expansion is automatically at the per school amounts agreed upon today.

So adding Washington State would be at same payout. My guess is that is an over simplification as the Big12 would get ESPN/Fox approval to add schools. After all, Yormark is clear to emphasize ESPN & Fox are media PARTNERS.
 
I would say ESPN & Fox would definitely view ASU and Utah as accretive among the corner schools.

Added.
Based on the K-State guy, it sounded like any expansion is automatically at the per school amounts agreed upon today.

So adding Washington State would be at same payout. My guess is that is an over simplification as the Big12 would get ESPN/Fox approval to add schools. After all, Yormark is clear to emphasize ESPN & Fox are media PARTNERS.
If it’s just equal, all that would do is hurt the chances of the 12 making the CFP. Would need to have a better reason that status quo.
 
I would say ESPN & Fox would definitely view ASU and Utah as accretive among the corner schools.

Added.
Based on the K-State guy, it sounded like any expansion is automatically at the per school amounts agreed upon today.

So adding Washington State would be at same payout. My guess is that is an over simplification as the Big12 would get ESPN/Fox approval to add schools. After all, Yormark is clear to emphasize ESPN & Fox are media PARTNERS.
There's no way the league just gets to go rogue on who they add. The networks get the final call.
 
If it’s just equal, all that would do is hurt the chances of the 12 making the CFP. Would need to have a better reason that status quo.
We still haven't seen the details of a 12 team playoff, especially the financial aspects.

The current deal distributes equal amounts to each P5 conference. So a 14-team Big10 or SEC was getting $80M per year and so was a 10-team Big12. When that number grows to over $300M if equal, do you still think 16-team Big10 or SEC are going to take significantly less per school than a 10 team Pac12? No way!! I bet each P5 conference will receive same amount on a per school basis.

It also wouldn't surprise me if Big10 & SEC don't push for a hybrid model where $x dollars of the CFB playoff are fixed (like today) and then there is a sizeable amount goes to each conference based on # of their schools selected to be in CFB Playoff.

Sankey and Warren are being intentionally quiet about financial and selection parameters because they want fans to view the 12 team format as a done deal.
 
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There's no way the league just gets to go rogue on who they add. The networks get the final call.
Yeah, you wouldn't add bad schools and p!ss off the guys signing the checks.

I only see expansion for 2 rationales:
1. more money per team -- e.g. UW/UO want to join for some reason so you grab them plus a couple of the M4. That might increase payout per.
2. pure size to drive relevance. Having 16 or 20 teams and owning 90% of CFB west of the Mississippi is kind of makes you hard to leave behind.
 
I think we’re all underestimating the security ISU gained today. Between this deal and the expanded playoff, we’re essentially keeping the status quo. 18 months ago, that would’ve been insane.

Credit to the Big 12 Presidents and leadership. This has been a very pleasant surprise
 
Pete Mundo gives a fairly insightful analysis here in the first few minutes on the league's new tv deal. He is somewhat of a K-State nerd, but his analsysis of the sport is pretty spot on.

This is exactly why we hired Yormark. In a cutthroat era of modern semi pro (I mean college) sports, we needed a grizzled business man who knows the inner workings of media. Our league is in such a bright spot right now, having a AD/Politician type would not have served us well. What I love most about this is Yormark front ran our deal - he got ours done in FRONT of the Pac 12's. He is playing for keeps to keep our league the third most relevant league. If he is going to keep us being the third most valuable league, that's a best case scenario for us as far as I am concerned. Also in the details of this video I think I
And that puts so much pressure on the P10. If their contract is smaller at all, or if they have hiccups with UW/UO signing a GoR, then suddenly the "sure thing" of the Big12 contract is real and out there. And there might not be unlimited spaces on that lifeboat, encouraging early movement.

It's not random that they announced that the same payout per team for adding schools is a contract term. Just puts ENORMOUS pressure on Kliavakoff to do a deal that he may not hold the cards to do.

That UW/UO GoR is their achilles heel right now. Its hard to imagine they sign an ironclad GoR with B1G floating out there. Hell, would Stanford sign one? And with no GoR from the best properties, why would anyone pay top dollar knowing it could turn into a glorified MWC in a year? You'd be buying a bill of goods.
 
It is now a luxury.

Expansion makes sense for Big12 ONLY if ESPN/Fox view those schools as accretive on a per school basis.

From what I read, any expansion would be at the current per school $$$ (which means Fox/ESPN will have to approve). If true, then expansion is revenue neutral for schools. So the only reason to expand is to kill off the Pac 12 or if you get someone like UW or UO dropped into your lap (highly unlikely). My guess is the Big 12 only expands if UW/UO leave and we pick up some leftovers.
 
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