While I applaud the donors and administrators who are trying to keep ISU competitive in this crazy new NIL environment, there are two reasons why I think we're going the wrong direction.
First, it's doubtful to me that this crazy environment we're currently in is going to last very long. It can't because it's not sustainable, not just for ISU but also for the vast majority of other colleges and universities across the nation. The period we're in now is just a short (hopefully) transition period until saner heads prevail and come up with an approach that's sustainable and does a much better job of establishing a level playing field for all colleges.
Second, why would we want to put all our efforts into trying to compete with the blue bloods financially when we already know we don't have the financial resources they have? When Matt Campbell and his staff came to ISU, the Big 12 was full of spread offenses with 4-3 defenses. Instead of trying to emulate all the other schools, he went a different direction with a 3 tight end offense and a cloud defense. He zigged when everyone else was zagging, and he was so successful that the other Big 12 schools are trying to emulate ISU.
In times like this, we need to innovate. We need to be bold. We need to lead rather than follow. While I don't know exactly how we should innovate, I'd rather invest my time and energy figuring that out than trying to follow everyone else when I know for sure it's a losing battle.