For most folks of limited means it is very much a transaction, I donate this to get that - when I told my wife our donation was going up to $750 her first question was what else are we getting. Even after we stop attending football games I will probably still donate at $100 or so just out of loyalty but I'm not sure how many are willing to do that.Once upon a time, there was a $50 option for people under 30. I don't recall what perks, if any, were offered besides the snazzy window sticker.