I'm assuming the Iowa players are signing up for this because its like a "why not" situation.
I'm also assuming that translates into them thinking it will help with recruiting (it won't) because they encourage their players to be themselves and help market them.
I'm getting at I don't blame the players, I just don't think these guys are good enough to warrant making much money off it.
Honestly, if I were an Iowa fan, I'd pay money to chat with Jess Settles vs these guys because Jess has great insight on the game when I've heard/saw him.