Don't entirely disagree, but evolving your brand is something that needs to be done and it takes pros to do it well. I agree that what they ended up with here is a complete waste. But what we don't know is how much control the Casey's execs exerted over the creative process. They may have been presented with other ideas that were actually good and just not opted for them. It's pretty common to see cool ideas shot down and bad ideas embraced by the client/decisionmaker. And when that happens it's often a result of their personal taste instead of what will resonate best with their customers. Not saying that's what happened here, but it does happen. It can be maddening, and at that point all you really care about is the check clearing.
