New Casey's Logo

[DeereClone]

Curious about what made them feel that they needed to make a change.

The Marketing VP needed to justify their $250,000 salary and this is what they came up with.

 

[Cyched]

Impossible to care less. Only posting because it's better than working.

Should’ve used your avatar instead of the chicken

 

[CycloneSarah]

View attachment 76037

View attachment 76038

Those plus very similar to this font

 

[Busch__Latte]

this is what everyone says about every logo redesign

Usually, the first redesign doesn't go over well. I'm guessing they will tweak it some more.

 

[STATE12]

I typically like simple. Not a huge fan of the font or the larger chicken (feels exaggerated) as has been mentioned in almost every other post.

Actually prefer the old one to the new one.

 

[Gonzo]

Looks like Iowa convenience stores have the market corned on red/white logo color schemes...

 

[JM4CY]

Who ever designed this, Casey's probably paid them too much. Very blah.

Same people that probably did this

 

[ZJohnson]

Bojanles just updated theirs and people in the Carolinas were losing their ****.

https://s3-prod.adage.com/s3fs-public/styles/width_1024/public/20200731_bojangles_new_logo_3x2.jpg

 

[Gunnerclone]

The old totally unnecessary logo change. Good stuff!

 

[Cyched]

 

[jdcyclone19]

They are trying to be more similar to Kum n Go and Kwik Star's marketing and design. Those 2 are already red and white.

 

[VeloClone]

Looks like a logo for a fried chicken joint

Will have to start calling Casey's "the chicken coop".

 

[Gonzo]

At least Wendy's kept elements from an easily identifiable and, I assume, well-liked brand logo. That's what's missing here. Casey's abandoned nearly every element from their very well-established visual identity. This makes them look like a completely new chain.

 

[WalkingCY]

View attachment 76036

Go...

Boo!

Why?

 

[cyfan92]

If it ain't broke.. Don't fix it. New CEO probably wanted to change it so it's "his" look now.

I'm not in marketing. But this looks like a colossal failure...

 

[06_CY]

This from the same people that got rid of BBQ beef pizza...

 

[Busch__Latte]

At least Wendy's kept elements from an easily identifiable and, I assume, well-liked brand logo. That's what's missing here. Casey's abandoned nearly every element from their very well-established visual identity. This makes them look like a completely new chain.

It's weird how they decided to ditch the color yellow and the branding of "General store". Is Casey's no longer a general store?

 

[Gonzo]

If it ain't broke.. Don't fix it. New CEO probably wanted to change it so it's "his" look now.

I'm not in marketing. But this looks like a colossal failure...

Agree. It's natural for brands to evolve their look and identity over time, and it's necessary to avoid appearing stale. But this goes way beyond evolving. They must've been banking on the weather vane being enough of a connection with Casey's history but I don't think it worked. And their choice of font/color is really common and indistinguishable from a lot of others out there.

 

[clonedude]

Big waste of money. How many millions did they pay for the design.... and how many more millions will it cost for all the signs and installing them?

And now I won't be able to recognize from a ways away if it's a Casey's where I can get some gas..... or if it's just a chicken place.

 

[Gonzo]

It's weird how they decided to ditch the color yellow and the branding of "General store". Is Casey's no longer a general store?

I'm guessing they want to move further in the direction of hot food/pizza/restaurant-type food options and that's not a "thing" when one thinks of "general store." Could be wrong.