Since the 1999-2000 season, Iowa State has 12 NCAA tournament victories compared to Iowa's 4 in that timeline. We also have 19 conference tournament wins compared to 17 conference tournament wins for Iowa (closer than I thought however Iowa has won 4 conference tournament games in the last 13 seasons).What are you talking about, of course the season matters. If you have a NCAA tournament quality season, that is much more preferable to Lickliter type seasons that ISU had.
Now if you want to talk about what is better, having a 6 seed NCAA type season with first round loss over or a lower seed with a 1st round win, then year NCAA matters more to me. That is just a personal opinion, as I know ISU fans prefer conference tournament titles over NCAA wins, and that's cool for you guys.
So we actually prefer winning games in both tournaments.