It used to be I couldn't go anywhere without seeing someone in Hawkeye gear. Now it seems like every city or airport I'm in I always see Cyclone gear and no Hawkeye stuff anymore. Incredible what Pollard has done which includes what he's doing this week
I grew up in NE Iowa and never even knew a single Cyclone fan let alone saw any Cyclone gear. Now I see the occasional cyclone fan from that area, so they have gained some traction for sure. Not hard though when the only way to go is up.