I read an interesting opinion piece written by a guy from The Dallas Morning News. He opined that NBC gave sports they have an ongoing business relationship with (like beach volleyball) more prime time exposure on the big network than they did to sports they do not have any ongoing business relationship with (like men's basketball). I really didn't think of it as I was watching the games but after reading the article and reflecting upon it...I think this guy is correct. I don't begrudge NBC for doing this because this is a business and they are making business decisions. I just found it interesting...and it was certainly not something I had thought of.