I believe the correct response is "Shut your ***** mouth". Most people I know have fun with the week, and it gets people who don't pay much attention to sports to pay attention for one week.
That's exactly what I don't like about it. Everyone who doesn't even care about the game shows up, from both sides. I think someone said in Ames last year, well over 15,000 people showed up that didn't even have tickets to the game.
It's just one big drunkfest party to most of the people there. It's not about football at all. Drunken people p*ssing on themselves, puking, passing out, getting in fights, yelling vulgar things at one another, throwing things at one another, etc, etc, etc.
Not that enjoyable for me at all, but that's just me. I've been over the partying scene for quite a while now.