I'm not sure, I think it is close but I would agree that making the playoff is a win in itself. I think both of your answers make sense. Even though the Rose is on an equal plane with the Peach now in the New Year's Six, it's still better in most fans' eyes and probably even moreso for a B1G or Pac-12 fan.
I would say all of the publicity iowa would receive for making the playoff, even if losing right away, would easily outweigh a victory in the Peach bowl, and probably even the Rose bowl. Peach Bowls come and go, much easier to get back to that game. But to be one of the 4 teams invited to the playoffs would be quite the honor. In the weeks preceding the games, think of all the commercial time you would receive. All the commentators talking about it every week. And probably during every bowl single game the teams will get mentioned. I doubt during every bowl game the commentators will talk much about the Peach bowl.
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