I've said this before, and I'll say it again, the positive people in this argument are the ones who believe the status quo isn't the ceiling for what Iowa State is capable of accomplishing.
Now, all that being said, donors and ticket sales are still a vital piece of the college athletics puzzle, and always will be to an extent. However, the increasing role of television revenue in college athletics has changed the landscape, and this revenue is quickly becoming the main source of funding. Right now, $27mil goes into Iowa State's athletic budget from the Big 12, and after the next contractual cycle, it could rise as high as $40-50mil for Power 5 conference members. All of this money is coming from television dollars from Tier 1 and Tier 2 FOX and ESPN contracts. These dollars don't come from football teams being okay with 2,3,4 or even 5 wins, it comes from teams grasping potential and new resources, rising to new heights, and gaining viewers. Ratings drive college athletic funding more than ever, and this trend will not change. Iowa State has been a ratings disaster the last two seasons, and will continue to be unless Paul turns it around. Making a bowl game, and being competitive in all games, is a must for this football program to be a contributing asset to the Big 12 conference, and its media partners.