Teams
Forum List
Toggle sidebar

Why is Mizzou some sort of "tv powerhouse"?

CycoCyclone

CycoCyclone

Well-Known Member
Apr 6, 2009
5,501
823
113
Urbandale
I'm not getting it, does having Mizzou really grab that many tv sets in St. Louis and KC?

Both have NFL teams that should detract from the "random" fanbase....

I'm not getting it.:skeptical:
 
CycoCyclone said:
I'm not getting it, does having Mizzou really grab that many tv sets in St. Louis and KC?

Both have NFL teams that should detract from the "random" fanbase....

I'm not getting it.:skeptical:
Click to expand...

You don't need each and every TV set. Only the Cable companies that supply the channels.
 
It seems like it's all about theoretical TV sets. City A might have a smaller % of college football fans, but a larger population than City B, who has a larger % of college football fans. But City A is still more desirable than City B because the population is larger.
 
AirWalke said:
It seems like it's all about theoretical TV sets. City A might have a smaller % of college football fans, but a larger population than City B, who has a larger % of college football fans. But City A is still more desirable than City B because the population is larger.
Click to expand...

There is a lot of hubbub about theoretical TV sets here, in my opinion. Mizzou, while geographically central to those tv markets, is really 3rd string to both KU and KSU on any given Saturday.
 
MU isn't a powerhouse, but, it is the only major team in the state and MU offers exposure to a lot of tv sets in those markets. They also offer a recruiting foothold for their entire conference. Like Chicago and NYC, their millions of residents are not necessarily college fans, but, there is potential. I agree it is diluted by professional sports and crossover to Illinois, KU and, to some degree in KC and the NW, to ISU.
 
While Mizzou will bring in a decent chunk of the KC and St. Louis markets I always felt that KU would be the one that really got eye balls in KC.

If a conference (hint: B1G) were to add two teams from that area it needs to be KU and Mizzou. That would deliver millions of TV sets for the Big Ten Network, a completely untouched city (KC) and one that becomes 100% B1G (St. Louis).
 
CycoCyclone said:
There is a lot of hubbub about theoretical TV sets here, in my opinion. Mizzou, while geographically central to those tv markets, is really 3rd string to both KU and KSU on any given Saturday.
Click to expand...

Not even close to true. I live in KC, and there is no doubt that KU and MU are pretty evenly split at the top of the food chain in this market. KSU is a distant third and it isn't even close.

My guess is the STL is a little more pro focused than KC, and that there is some split with Illinois, but Mizzou is probably the top college team over there.

Mizzou by itself would be enough to get television coverage in both markets, no doubt about it.
 
CycoCyclone said:
There is a lot of hubbub about theoretical TV sets here, in my opinion. Mizzou, while geographically central to those tv markets, is really 3rd string to both KU and KSU on any given Saturday.
Click to expand...



I'm not trying to be a jerk. But you just don't understand the subject matter.
 
Having lived in both STL and KC; St Louis is Mizzou and Illinois, but they are 2nd to Baseball, Hockey and Football. So, there is probably opportunity for B1G to get more of a foothold in St Louis. Kansas City is definitely more "pro" college sports with 3, if not 5, local teams. More of a melting pot for college football and basketball
 
But the Insight.com Bowl selected good ol' ISU over Mizzou due to better following by fans.

Just had to get that in there.
 
CycoCyclone said:
There is a lot of hubbub about theoretical TV sets here, in my opinion. Mizzou, while geographically central to those tv markets, is really 3rd string to both KU and KSU on any given Saturday.
Click to expand...

In the state of Missouri? Not in my experience. I live on the MO side of Kansas City, there are more MU fans here than KU and KSU fans combined. Different in Johnson county across the state line where there are more KU fans, but definitely not in Missouri.

KC and St. Louis are big TV markets, especially for the Midwest.
 
Cloner97 said:
Having lived in both STL and KC; St Louis is Mizzou and Illinois, but they are 2nd to Baseball, Hockey and Football. So, there is probably opportunity for B1G to get more of a foothold in St Louis. Kansas City is definitely more "pro" college sports with 3, if not 5, local teams. More of a melting pot for college football and basketball
Click to expand...

Yep, KC is a huge college sports town. They did a study on this recently (can't remember which sports magazine), KC was one of the Top college basketball and college football cities in the country as far as the interest in the sports.
 
CloneIce said:
In the state of Missouri? Not in my experience. I live on the MO side of Kansas City, there are more MU fans here than KU and KSU fans combined. Different in Johnson county across the state line where there are more KU fans, but definitely not in Missouri.

KC and St. Louis are big TV markets, especially for the Midwest.
Click to expand...

I'm in Johnson County, and while I would agree that KU is the dominant school here, Mizzou still runs a strong second, still well ahead of KSU. This town loves college sports, and Mizzou would absolutely deliver this market by itself. Packaged with KU, you would own it completely. KSU is a non-factor in getting to the KC market.
 
BenEClone said:
MU isn't a powerhouse, but, it is the only major team in the state and MU offers exposure to a lot of tv sets in those markets. They also offer a recruiting foothold for their entire conference. Like Chicago and NYC, their millions of residents are not necessarily college fans, but, there is potential. I agree it is diluted by professional sports and crossover to Illinois, KU and, to some degree in KC and the NW, to ISU.
Click to expand...

I think you got it. It is the exposure and chance to sell to this potential audience. They hope a mild or passing interest in Mizzu will get folks to tune in to watch, maybe as much as for who they will be playing more than to watch the Tigers.
 
There was an link to an article in the NY Time over in the monster thread last night. Don't have time to search for it though. The guy did an amazing job of analyzing the size of the fan base not only for every time in the B12 but for all the major conferences. You can see the size of the fan base for MU and compare it to KSU, Bay, and us. I found that article to be a good read and it explains a lot of what is going on. Remember this is about money and TV sets. The data in there shows the # of sets.
 
It really doesn't matter who is the dominant team. The Hawkeyes have thebiggest fan base in Iowa. But I you still have to count ISU in as many TV sets in Iowa as the Hawkeyes get. That's because there are enough fans of ISU and grads that would want a big XII network if it were available. You don't need every TV set in a market, you just need enough to raise a stink so that the cable company picks up the channel. I didn't ask for the Big 10 Network out here. In fact, I'd rather not pay for it. But, if I have cable here, I have to have the Big 10 network with it.

So, they get to count my TV as a TV even though the only time I've watched the BTN, is when ISU is playing Iowa on it.
 
CycoCyclone said:
I'm not getting it, does having Mizzou really grab that many tv sets in St. Louis and KC?

Both have NFL teams that should detract from the "random" fanbase....

I'm not getting it.:skeptical:
Click to expand...

I don't get it either. When I lived in K.C. (granted it was in Johnson County, KS), there were 2 ISU fans on my block, 3 KSU fans on my block, 5 KU fans on my block, a Nebraska fan, and no one on the block displayed a MU flag. A block over there was a house divided with a KSU and KU flag and one with a MU / KU flag. That was it. The media seemed to love to talk about MU, but no one I talked to seemed to want to hear about MU. I've never got it. I also know more Illinois fans in St. Louis than MU fans. I guess I hang with the wrong crowds or live in the wrong neighborhoods.
 
You must log in or register to reply here.

Help Support Us

Become a patron
Top Bottom