How LeBron's Entourage Got His 'Decision' on ESPN - Advertising Age - News
This is interesting:
I thought ALL ad money was going to them? What happened to the other $3.5M?
This is interesting:
ESPN donated the block of time and agreed the ad revenue would be donated to charity. All told, the program generated $6 million in ad revenue with the biggest chunk -- some $2.5 million -- donated to the Boys & Girls Clubs of America.
I thought ALL ad money was going to them? What happened to the other $3.5M?