I know both ISU and Iowa ADs have expressed reluctance to do this, and I know the revenue isn't as great as people would expect it to be, but it's starting to feel inevitable.
https://unipanthers.com/news/2019/9...ol-at-football-and-mens-basketball-games.aspx
https://unipanthers.com/news/2019/9...ol-at-football-and-mens-basketball-games.aspx