Oklahoma wasn't a top-tier Big 12 team last year.
Texas hasn't been in ~15 years.
I seem to remember TCU was playing in the national title game not too long ago, not Michigan or a second SEC team. Yeah, Georgia murdered them, but Georgia is murdering everybody.
Non Ohio State Big Ten has more to prove than top Big 12 teams do.
Give me TCU, Baylor and OK State over the past 15 years easily over non buckeye Big Ten.
They’ve had more money for a while now. It’s not new.