Omaha athletes play for no pay and high risk, but with Heart - Omaha.com
No wonder BIG dropped Legends.
http://www.lflus.com/omahaheart
http://www.lflus.com/omahaheart/schedule
This year, however, he dropped “Lingerie” from the title and rebranded the LFL as the Legends Football League. The uniforms lost the garters and lace in favor of a more swimsuit-like material.
The league, Mortaza said, had become strong enough to succeed without the attention-grabbing name. But when asked if more growth in the league could someday mean players in uniforms that offered more coverage, the commissioner was blunt.
No wonder BIG dropped Legends.
“The fact of the matter is the core audience, the demographic that most advertisers care about, shy away from women's sports,” he said. “There's a reason the WNBA hemorrhages money every year. ... How many softball leagues have we seen collapse? I can't think of a successful women's sport. Can you?”
http://www.lflus.com/omahaheart
http://www.lflus.com/omahaheart/schedule
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