Of course, and many venues allow it. I guess I wasn't questioning how long we've done it at the Jack, just why it would be a deal breaker for alcohol sales there.
I think I can answer this myself. The simple answer is that it (alcohol sales) just is (problematic). Add to that the Cyclone tailgating tradition. Add to that insurance issues (which I don't quite get yet). Add to that liability issues (that I do get). Am I missing anything else? [Other than the AD is against it.]
I'm not a proponent either way, really. I am just looking for safe ways to get more revenue for the AD, and to satisfy the demand for some.
The final question is probably a risk vs. reward one.