I just read the CR Gazzatte's ISU beat writer Ben Visser's article about Big12 Media Days, in which he sums up some of the mottos/catch phrases Coach Campbell has used since he came to ISU.
I excerpt the related part of his article below.
Every year or so Iowa State football coach Matt Campbell comes up with a new catch phrase or motto for his team and for the season.
Last year it was all about player-driven leadership. Two years ago, it was about handling expectations. Three years ago, it was winning in the dark and, four years ago, it was building the foundation.
For the entire season, that would be his message to the players, the media and the fans.
“The great thing about Coach Campbell is that if you miss his message the first time, you’ll get it again the next 11 weeks,” tight end Charlie Kolar said, as a joke, last season.
Campbell seems to have found his new catch phrase for the 2021 season.
“Transformational.”
During Big 12 Media Days on Wednesday, Campbell mentioned “transformational leaders” and “transformational players” and “transformational decisions” several times in his ESPN interview and during his time at the podium.
As Kolar alluded to last season, once Campbell gets a phrase or motto he likes, he sticks to it. Expect a few more “transformers” to emerge on Iowa State’s roster as the season approaches and as the season progresses.
It got me thinking, since Coach Campbell is not going anywhere soon, maybe it's time we established a Matt-Campbellism with a collection of his frequently used mottos/catch phrases, his quotes and thoughts.
I will start with the following and you guys can follow up with more CMC quotes you like. I will add them to the original post and give you the full credit.
Trust the Process (If you fall in love with the process, then the process will eventually love you back.)
Attitude and Effort
Building the Foundation
Win in the Dark
Handling Expectations
Player-Driven Leadership
5-Star Culture (I get that this was first said by Breece Hall in public, but I suspect Coach Campbell has been using it behind the scene for a while or at least inspired Breece to come up with this phrase.)
Become the Best Version of Yourself (Greatness is for those that chose to be different and demand that they become the best versions of themselves that they can become.)
Transformational
I didn't get into this profession to be somebody. I got into this profession to do something.
Matt Campbell has found his motto for ISU football 2021
During Big 12 Media Days on Wednesday, Iowa State football coach Matt Campbell mentioned “transformational leaders” and “transformational players” and “transformational decisions” several times.www.thegazette.com
I excerpt the related part of his article below.
Every year or so Iowa State football coach Matt Campbell comes up with a new catch phrase or motto for his team and for the season.
Last year it was all about player-driven leadership. Two years ago, it was about handling expectations. Three years ago, it was winning in the dark and, four years ago, it was building the foundation.
For the entire season, that would be his message to the players, the media and the fans.
“The great thing about Coach Campbell is that if you miss his message the first time, you’ll get it again the next 11 weeks,” tight end Charlie Kolar said, as a joke, last season.
Campbell seems to have found his new catch phrase for the 2021 season.
“Transformational.”
During Big 12 Media Days on Wednesday, Campbell mentioned “transformational leaders” and “transformational players” and “transformational decisions” several times in his ESPN interview and during his time at the podium.
As Kolar alluded to last season, once Campbell gets a phrase or motto he likes, he sticks to it. Expect a few more “transformers” to emerge on Iowa State’s roster as the season approaches and as the season progresses.
It got me thinking, since Coach Campbell is not going anywhere soon, maybe it's time we established a Matt-Campbellism with a collection of his frequently used mottos/catch phrases, his quotes and thoughts.
I will start with the following and you guys can follow up with more CMC quotes you like. I will add them to the original post and give you the full credit.
Trust the Process (If you fall in love with the process, then the process will eventually love you back.)
Attitude and Effort
Building the Foundation
Win in the Dark
Handling Expectations
Player-Driven Leadership
5-Star Culture (I get that this was first said by Breece Hall in public, but I suspect Coach Campbell has been using it behind the scene for a while or at least inspired Breece to come up with this phrase.)
Become the Best Version of Yourself (Greatness is for those that chose to be different and demand that they become the best versions of themselves that they can become.)
Transformational
I didn't get into this profession to be somebody. I got into this profession to do something.
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