I'd actually argue that the ISU game is bigger for them. We might be in the hunt for the national title with a 12-0 year, but we still have a BCS bowl on the table with one or two losses. Iowa State, in search of back-to-back bowl berths, needs to win every winnable game on their schedule to achieve that. And KSU is one of those winnable games. With a loss, they 1. lose one of their chances to get at least 6 wins, and 2. could easily start a tailspin. UNI should be a win, but then they hit the gauntlet of TT, Utah, OU, and Texas. I could see MAYBE one upset in there, and that's a real long shot. So with a loss against KSU, they could very easily start the year 2-6. That would all but put an end to their bowl hopes.