Hype Train Reminder and '23 Projections

Jeremy

CF Founder
Staff member
Feb 28, 2006
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Waukee, IA
Here is my annual, too long hype-train reminder PSA and what I consider to be realistic expectations for the season.

This has nothing to do with Chris or Brent’s Podcasts – their analysis is always very informative and level-headed.

I have said for 17 years on here that there is a perfectly scheduled hype cycle. Doesn’t matter how bad/good the past season was or who we lost/gain, the hype cycle stays the same. It’s inevitable and part of human nature. We all want the best and set our expectations accordingly, sometimes without intention. And it’s not “bad”, it just helps to understand why some are seen as optimistic and some pessimistic at different points in time.

January to March – some pessimistic, some realistic expectations for the upcoming season.
April/May – rumors and rumblings of standout players, transfers in increase expectations a notch.
June – a bit of realism settles in due to lack of in-depth team activities.
July – rumors and statements about position groups, depth, and a few standout players increase expectations 2 notches.
August – hype train hits full speed and expectations increase another 2-3 notches.

Mid-August to season start – sky high expectations rather than a balanced assessment of who we gained/lost, how each player performed last season, how much growth a single player can truly gain in an offseason, etc. Anybody that doesn’t share those expectations gets labeled a pessimist (myself included). Again, this is natural and isn’t “bad”.

Season progresses and people start reaching for pitchforks when their expectations aren’t met. Pessimism, frustration, and anger sets in. Emotions cause chaos, game day threads are unbearable. People that hadn’t bought into the hype train and better predicted realistic expectations work to pick those people up off the floor and brighten their spirits.

I’ve always said – never listen to any hype, especially when stated as broadly as a whole position’s potential. Look at how each game went the prior year to determine where the specific strengths and weaknesses were. Anticipate realistic growth potential and evaluate what the new recruits/transfers bring in – keeping in mind freshmen have large growing pains.

Last year is a great example. We lost a lot of very close games, most in the margins. Knowing that our coaching style is to keep games close, you have to dig into why we lost each of those games. OL blocking, ST, RB injuries, TE injuries and lack of separation, WR lack of separation and route trees, offensive play calling and predictability, etc.

Then you factor in players we lost/gained. We somewhat ignored the Portal so most new talent are true freshmen. A net loss of roughly 2 key defensive players, but in positions we have good depth at. We lost our standout receiver but have some potential young talent in both WR and TE rooms – TE especially. RB we gain health and a few new youngsters with high ceilings. OL missed out on Portal targets so growth, strength, and fundamentals are going to be the difference.

Finally, you must look at coaching. With changes on Offense and Special Teams, there are unknowns. One thing we know for certain is that while the offense will still be fully in the mold of Campbell’s philosophy, the play calling and situational adjustments can only get better. Likewise, a severe lack of development of skill positions and the offensive line has plagued the team for years. We must assume the coaching changes will impact that for the better, but you can only expect so much in one offseason.

Personally, when I look at everything on my scratchpad, I see a year likely in the 5-7 win range. If we win in the margins like our Fiesta Bowl season, it’s conceivable our defense and an improved offense can drag us to 8 wins. I think that is a stretch given the tough schedule, youth we have, and the lost development we’re now making up for. Anything less than 5 wins would be a disaster on the recruiting trail. 5 wins would still hurt a ton. 6 wins is most likely if you consider the tossup games as 50/50. 7 wins if we make some good strides with offensive development (OL, WR, TE) consistency.

No matter what, try to remember to enjoy the season. There will always be ups and downs, try not to overreact to either polar end.
 
Here is my annual, too long hype-train reminder PSA and what I consider to be realistic expectations for the season.

This has nothing to do with Chris or Brent’s Podcasts – their analysis is always very informative and level-headed.

I have said for 17 years on here that there is a perfectly scheduled hype cycle. Doesn’t matter how bad/good the past season was or who we lost/gain, the hype cycle stays the same. It’s inevitable and part of human nature. We all want the best and set our expectations accordingly, sometimes without intention. And it’s not “bad”, it just helps to understand why some are seen as optimistic and some pessimistic at different points in time.

January to March – some pessimistic, some realistic expectations for the upcoming season.
April/May – rumors and rumblings of standout players, transfers in increase expectations a notch.
June – a bit of realism settles in due to lack of in-depth team activities.
July – rumors and statements about position groups, depth, and a few standout players increase expectations 2 notches.
August – hype train hits full speed and expectations increase another 2-3 notches.

Mid-August to season start – sky high expectations rather than a balanced assessment of who we gained/lost, how each player performed last season, how much growth a single player can truly gain in an offseason, etc. Anybody that doesn’t share those expectations gets labeled a pessimist (myself included). Again, this is natural and isn’t “bad”.

Season progresses and people start reaching for pitchforks when their expectations aren’t met. Pessimism, frustration, and anger sets in. Emotions cause chaos, game day threads are unbearable. People that hadn’t bought into the hype train and better predicted realistic expectations work to pick those people up off the floor and brighten their spirits.

I’ve always said – never listen to any hype, especially when stated as broadly as a whole position’s potential. Look at how each game went the prior year to determine where the specific strengths and weaknesses were. Anticipate realistic growth potential and evaluate what the new recruits/transfers bring in – keeping in mind freshmen have large growing pains.

Last year is a great example. We lost a lot of very close games, most in the margins. Knowing that our coaching style is to keep games close, you have to dig into why we lost each of those games. OL blocking, ST, RB injuries, TE injuries and lack of separation, WR lack of separation and route trees, offensive play calling and predictability, etc.

Then you factor in players we lost/gained. We somewhat ignored the Portal so most new talent are true freshmen. A net loss of roughly 2 key defensive players, but in positions we have good depth at. We lost our standout receiver but have some potential young talent in both WR and TE rooms – TE especially. RB we gain health and a few new youngsters with high ceilings. OL missed out on Portal targets so growth, strength, and fundamentals are going to be the difference.

Finally, you must look at coaching. With changes on Offense and Special Teams, there are unknowns. One thing we know for certain is that while the offense will still be fully in the mold of Campbell’s philosophy, the play calling and situational adjustments can only get better. Likewise, a severe lack of development of skill positions and the offensive line has plagued the team for years. We must assume the coaching changes will impact that for the better, but you can only expect so much in one offseason.

Personally, when I look at everything on my scratchpad, I see a year likely in the 5-7 win range. If we win in the margins like our Fiesta Bowl season, it’s conceivable our defense and an improved offense can drag us to 8 wins. I think that is a stretch given the tough schedule, youth we have, and the lost development we’re now making up for. Anything less than 5 wins would be a disaster on the recruiting trail. 5 wins would still hurt a ton. 6 wins is most likely if you consider the tossup games as 50/50. 7 wins if we make some good strides with offensive development (OL, WR, TE) consistency.

No matter what, try to remember to enjoy the season. There will always be ups and downs, try not to overreact to either polar end.
Thanks for posting this. Especially the bit about enjoying the season. We only get 12 weekends per year, and they go by fast. Win or lose, football season is always a great time.

I appreciate you bringing up about a severe lack of development at the skill positions. I feel like this could be even further narrowed down to the WR room, which our now OC had been the coach of for the past few seasons. Does knowing this warrant a bit of pessimism that the offense could be just as bad as it was last year? I know that Campbell has publicly called Nate Scheelhaase a future head coach and been super bullish on him, but Campbell has been known to embellish a bit and be wrong about things from time to time (see OL hype over the years, the Easton Dean hype train etc.). I guess it is concerning to me, but I do tend to look at things as glass half empty vs half full.
 
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Excellent assessment @Jeremy. Good reminders for all of us. Last year was different for me. For the first time ever, I truly jumped all-in on the hype train heading into the season. I listened to every CF/Iowa Everywhere podcast, I ate up every bit of hype anywhere I could get it. Unfortunately, I picked a terrible season to go all-in like that, as it turned out.

Going forward, I'm taking a much more balanced approach. I have no idea how good or bad we will be; I'll just be glad to watch some football here in a few weeks.
 
It does seem that 8 wins is the ceiling, but 8 wins beats 4 or 5.

You're absolutely right about the hype cycle, and anyone with any fan biases will follow it! Excellent, pragmatic discussion.
 
Excellent assessment @Jeremy. Good reminders for all of us. Last year was different for me. For the first time ever, I truly jumped all-in on the hype train heading into the season. I listened to every CF/Iowa Everywhere podcast, I ate up every bit of hype anywhere I could get it. Unfortunately, I picked a terrible season to go all-in like that, as it turned out.

Going forward, I'm taking a much more balanced approach. I have no idea how good or bad we will be; I'll just be glad to watch some football here in a few weeks.
The 3-0 start and Campbell finally exercising his Cy-Hawk demons probably didn't help. I know I was full hype mode into October, probably until Brock's injury and loss to Kansas.
 
Thanks for posting this. Especially the bit about enjoying the season. We only get 12 weekends per year, and they go by fast. Win or lose, football season is always a great time.

I appreciate you bringing up about a severe lack of development at the skill positions. I feel like this could be even further narrowed down to the WR room, which our now OC had been the coach of for the past few seasons. Does knowing this warrant a bit of pessimism that the offense could be just as bad as it was last year? I know that Campbell has publicly called Nate Scheelhaase a future head coach and been super bullish on him, but Campbell has been known to embellish a bit and be wrong about things from time to time (see OL hype over the years, the Easton Dean hype train etc.). I guess it is concerning to me, but I do tend to look at things as glass half empty vs half full.
I share the opinion that the WR room hasn’t developed nearly enough. We’ve limped along with one standout receiver per year and then a bunch of below average performances. I think there is talent in the youth there and hope beyond hope it starts to shine and continues to get better as the year goes by.

One of the issues that often gets missed though is that the route trees, even on downfield routes, have been really bad. In fact, route tree running was a ding several scouts had on X and why his draft stock wasn’t higher. I don’t know that it was his fault the routes always forced him into a bad position and required a harder than necessary reception. It’s also a big part of why guys couldn’t get separation when the line provided time in the pocket.

My hope and true belief are that Nate is better suited as a coordinator than a positional coach. While he’s still going to be within the box of Campbell’s philosophy, the route design, situational awareness, and 1st and 3rd down play calling are all of his making.
 
It does seem that 8 wins is the ceiling, but 8 wins beats 4 or 5.

You're absolutely right about the hype cycle, and anyone with any fan biases will follow it! Excellent, pragmatic discussion.
8 wins against this schedule would be a tremendous result. Think of the hype for 2024 LOL.

Lots of reasons to be optimistic (new OL coach, ST coach). But it could also be same-old, same-old.
 
I'm hyped for football/tailgating season in general, and fall is my favorite time of year, so I am excited for all of that. I just am not real hyped for ISU football specifically, and I don't think thats going to change until I see results on the field to justify some hype. I have season tickets and I will be there cheering on the Cyclones every home game, just like I was in the stands freezing my butt off cheering on the clones against TTech last year despite the disappointing season. But I would be lying if I said I am super pumped for this season. Honestly mens basketball is occupying most of my bandwidth for hype right now.
 
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I share the opinion that the WR room hasn’t developed nearly enough. We’ve limped along with one standout receiver per year and then a bunch of below average performances. I think there is talent in the youth there and hope beyond hope it starts to shine and continues to get better as the year goes by.

One of the issues that often gets missed though is that the route trees, even on downfield routes, have been really bad. In fact, route tree running was a ding several scouts had on X and why his draft stock wasn’t higher. I don’t know that it was his fault the routes always forced him into a bad position and required a harder than necessary reception. It’s also a big part of why guys couldn’t get separation when the line provided time in the pocket.

My hope and true belief are that Nate is better suited as a coordinator than a positional coach. While he’s still going to be within the box of Campbell’s philosophy, the route design, situational awareness, and 1st and 3rd down play calling are all of his making.
Winner comment, and under discussed issue with QB scrambles and offensive inefficiency!!

The route trees, albeit difficult to design with B12 secondaries and coaches abilities to breakdown plays, has been a problem for years. I don’t know if it is scheme or if it is players not responding well to their reads to flex to different spots and that communication between the QB and WR failing. My optimism says the former WR Coach, now QB Coach and OC will improve those reads and connection, but my pessimism says there is no reason why that shouldn’t have happened with the old coaches.
 
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The 3-0 start and Campbell finally exercising his Cy-Hawk demons probably didn't help. I know I was full hype mode into October, probably until Brock's injury and loss to Kansas.
Even before the season, the hype train was crazy. I don't want to throw stones because people were just reporting what they were told from the staff, but there was some serious hype about our QB situation (Dekkers being a huge upgrade from Purdy). It's especially comical given how ISU's year went and how Brock's season went in SF.

Again, I'm not throwing stones because it was my fault for buying the hype. I was feeling like 9-10 wins was the expectation for the season, which was 100% my fault for buying it.

It was a good learning experience, though. It definitely changed my consumption of that content and my ability to hyped up.
 
Even before the season, the hype train was crazy. I don't want to throw stones because people were just reporting what they were told from the staff, but there was some serious hype about our QB situation (Dekkers being a huge upgrade from Purdy). It's especially comical given how ISU's year went and how Brock's season went in SF.

Again, I'm not throwing stones because it was my fault for buying the hype. I was feeling like 9-10 wins was the expectation for the season, which was 100% my fault for buying it.

It was a good learning experience, though. It definitely changed my consumption of that content and my ability to hyped up.

Yeah, i remember having the same experience listening to a bunch of content. And I don't blame them either. Its just something to keep in mind.

On the other hand, isn't getting hyped up a bit the fun part of sports fandom? At the start of week 1, everyone gets to think that maybe this is their year. For certain teams that hope has more substance to it, but until play starts, everyone is equal: 0-0. Some fans have those dreams brought down to reality in week 1. Some get a few more weeks before reality crashes in. It arrives for most eventually. But until then, its a lot of fun to ride the hope. Not unlike buying a lottery ticket and dreaming about what you'd do with the winnings, even if you know deep down you're never taking home that money. The key in both instances is to not let it ruin your whole year when it doesn't happen. At the end of the day its just a bunch of kids playing ball.
 
I share the opinion that the WR room hasn’t developed nearly enough. We’ve limped along with one standout receiver per year and then a bunch of below average performances. I think there is talent in the youth there and hope beyond hope it starts to shine and continues to get better as the year goes by.

One of the issues that often gets missed though is that the route trees, even on downfield routes, have been really bad. In fact, route tree running was a ding several scouts had on X and why his draft stock wasn’t higher. I don’t know that it was his fault the routes always forced him into a bad position and required a harder than necessary reception. It’s also a big part of why guys couldn’t get separation when the line provided time in the pocket.

My hope and true belief are that Nate is better suited as a coordinator than a positional coach. While he’s still going to be within the box of Campbell’s philosophy, the route design, situational awareness, and 1st and 3rd down play calling are all of his making.
So is it a matter of who is more at fault here? The WR's for running the routes poorly vs the OC calling plays with poorly designed route trees?
 
Here is my annual, too long hype-train reminder PSA and what I consider to be realistic expectations for the season.

This has nothing to do with Chris or Brent’s Podcasts – their analysis is always very informative and level-headed.

I have said for 17 years on here that there is a perfectly scheduled hype cycle. Doesn’t matter how bad/good the past season was or who we lost/gain, the hype cycle stays the same. It’s inevitable and part of human nature. We all want the best and set our expectations accordingly, sometimes without intention. And it’s not “bad”, it just helps to understand why some are seen as optimistic and some pessimistic at different points in time.

January to March – some pessimistic, some realistic expectations for the upcoming season.
April/May – rumors and rumblings of standout players, transfers in increase expectations a notch.
June – a bit of realism settles in due to lack of in-depth team activities.
July – rumors and statements about position groups, depth, and a few standout players increase expectations 2 notches.
August – hype train hits full speed and expectations increase another 2-3 notches.

Mid-August to season start – sky high expectations rather than a balanced assessment of who we gained/lost, how each player performed last season, how much growth a single player can truly gain in an offseason, etc. Anybody that doesn’t share those expectations gets labeled a pessimist (myself included). Again, this is natural and isn’t “bad”.

Season progresses and people start reaching for pitchforks when their expectations aren’t met. Pessimism, frustration, and anger sets in. Emotions cause chaos, game day threads are unbearable. People that hadn’t bought into the hype train and better predicted realistic expectations work to pick those people up off the floor and brighten their spirits.

I’ve always said – never listen to any hype, especially when stated as broadly as a whole position’s potential. Look at how each game went the prior year to determine where the specific strengths and weaknesses were. Anticipate realistic growth potential and evaluate what the new recruits/transfers bring in – keeping in mind freshmen have large growing pains.

Last year is a great example. We lost a lot of very close games, most in the margins. Knowing that our coaching style is to keep games close, you have to dig into why we lost each of those games. OL blocking, ST, RB injuries, TE injuries and lack of separation, WR lack of separation and route trees, offensive play calling and predictability, etc.

Then you factor in players we lost/gained. We somewhat ignored the Portal so most new talent are true freshmen. A net loss of roughly 2 key defensive players, but in positions we have good depth at. We lost our standout receiver but have some potential young talent in both WR and TE rooms – TE especially. RB we gain health and a few new youngsters with high ceilings. OL missed out on Portal targets so growth, strength, and fundamentals are going to be the difference.

Finally, you must look at coaching. With changes on Offense and Special Teams, there are unknowns. One thing we know for certain is that while the offense will still be fully in the mold of Campbell’s philosophy, the play calling and situational adjustments can only get better. Likewise, a severe lack of development of skill positions and the offensive line has plagued the team for years. We must assume the coaching changes will impact that for the better, but you can only expect so much in one offseason.

Personally, when I look at everything on my scratchpad, I see a year likely in the 5-7 win range. If we win in the margins like our Fiesta Bowl season, it’s conceivable our defense and an improved offense can drag us to 8 wins. I think that is a stretch given the tough schedule, youth we have, and the lost development we’re now making up for. Anything less than 5 wins would be a disaster on the recruiting trail. 5 wins would still hurt a ton. 6 wins is most likely if you consider the tossup games as 50/50. 7 wins if we make some good strides with offensive development (OL, WR, TE) consistency.

No matter what, try to remember to enjoy the season. There will always be ups and downs, try not to overreact to either polar end.
Well said. Sports are in the entertainment industry. Watching cyclone sports allows us to have a few drinks, eat some good food, enjoy being around other cyclone fans, while watching 18-24 year old kids play a game. Sure, it's more fun when the team wins. And if they lose, life continues. But one thing always remains: it is a fun experience to watch a game, even if watching from home.

Some people take the outcomes of the games way too seriously. I know because that was me as youngster. I would be angry when my team lost (you did not want to be near me when the vikings lost to atlanta in the nfc championship!). I learned there's a difference between being passionate vs being consumed by the outcome. Let's be passionate: cheer on the cyclones, and support them, especially if/when they lose.
 

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