I realize our football program is our "revenue" generator. But doesnt increased excitement in the basketball program feed that beast as well. We have never been "really" good in football like Iowa has been in the past. Dont you want to generate as much revenue as you can. I think letting the Bball program tank doesnt help our football program in any way shape or form. We are already excited about football season however we could easily go 4-8 next year killing some momentum, although i dont think we will. This is what baffles me about the whole Pollard- Deace conversation. Lets get the excitement back at Hilton. That is only going to continue to fuel even more excitement for football. IMO at Iowa State the football and basketball programs go hand in hand and feed off each other somewhat, regardless of one generating most of the revenue. Am i missing something here. Lots of good stuff on this site...curious as to what some more opinions are out there about this idea.