Badvertising: FTC To Require Advertisers Using Testimonials To Show Typical Results
Finally the FTC doing something to benefit the consumer....
Finally the FTC doing something to benefit the consumer....
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Oh I think there will still be plenty of those...the typical results are very repeatable for that particular product...Yay! No more Viagra ads!
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That's what they are trying to get away from. They won't be able to show atypical results without showing typical ones.I don't know how big of a change this would be. It sounds like they'd just have to add "typical results are ___" to their disclaimer.
I think Jared's results are typical, provided you're a 400-pound fast food junkie who suddenly starts eating nothing but a veggie sub for lunch and dinner.
Commercials already have "results not typical" or whatever on the bottom. This would make it so that's not enough from the sound of it.I don't know how big of a change this would be. It sounds like they'd just have to add "typical results are ___" to their disclaimer.
I think Jared's results are typical, provided you're a 400-pound fast food junkie who suddenly starts eating nothing but a veggie sub for lunch and dinner.
That's not it at all. They just can't advertise that shows will increase your vertical leap by a foot, or that the bat will make you hit the ball 50 feet further, or that cologne will get you laid if it doesn't actually do it.So people better not advertise basketball shoes because not everyone who wears them can dunk. People better not advertise baseball bats because not everyone can hit homeruns like in commercials. People better not advertise colognes or any type of clothing because not everyone can attract the opposite sex.
So people better not advertise basketball shoes because not everyone who wears them can dunk. People better not advertise baseball bats because not everyone can hit homeruns like in commercials. People better not advertise colognes or any type of clothing because not everyone can attract the opposite sex.
Been awhile since I've seen someone so epically misunderstand something.Sounds about right. Stupid ******* federal government.
Just show a picture of the item with the price. Voice reads, "Buy this, its good." This ad brought you by big brother, because you are such a ******* moron you need to be protected from the big bad marketing people.
That's not it at all. They just can't advertise that shows will increase your vertical leap by a foot, or that the bat will make you hit the ball 50 feet further, or that cologne will get you laid if it doesn't actually do it.
It's just about making it so ads can't just blatantly lie about what their product is capable of and fix it by saying "results not typical" at the end. It's really just a minor adjustment to the existing rules.