Here's some other advise for anyone with a similar situation in another area.
I started out finding an insurance agent that I trusted - helped that he was an ISU grad.
Early on I asked him for references on 2 or 3 body shops that he trusted - guys who have experienced paint guys who can match finishes - not some kids just out of vocational school.
I followed this trial and have worked with the same guy for over 15 satisfied years. I asked the body shop guy for advise on alignment. He was honest and said that he doesn't mess around with wheel alignments in his shop. He would rather focus on having the best frame, fabrication, and paint equipment available. He sends all of his alignment work to the guy down the street who specializes in brakes, shocks, mufflers, etc. The alignment guy knows his stuff, appreciates the partnership, and sends body work back the other way.
In general, I prefer getting advise from guys who base their livelihood on keeping customers satisfied in the long run. An individual friend, relative, or neighbor might know about one or two good or bad experiences. The guys who work in related fields everyday hear about the entire spectrum of work and business practices.