You're right. It's not as easy as I made it sound in that post, but I don't feel like writing an essay and I'm about 99% sure you guys dont want to read an essay from a Baylor fan recounting the past 9 years of our basketball history.
In short, Drew plays a style of offensive basketball that is attractive to high-level recruits because he plays an isolation offense, much like the NBA plays. It's not the most successful system in college, but it preps guys well for the pros. He also allows his guys an almost unprecedented amount of offensive freedom. It leads to his style of offense being called "AAU ball", "streetball", and the like, but it's still attractive to those guys.
Couple that with the fact that Baylor is a unique institution in that it has remained true to its historical religious roots and that plays well to mommas in the Bible Belt, where we do most of our recruiting. Without fail, players leave our program and talk about how much of a family atmosphere it is. That kind of thing sells itself to kids who, sadly enough, come from broken family basckgrounds, in a lot of cases.