I lived thru the 80s --"we're an academic institution, football is not important"
I was a student in the 90s -- "we got a tie! we're 0-10-1 ! yippie!"
I had tickets in the 00s -- "hey, we ****** the Big12 North away TWICE!"
With the solid commitment of building the program from the ground up, with the increased fan support including families and kids, with the university getting bigger every year, with the Big12 conference providing the cash to compete, and with the right young coaches in place...
Yes, we are on the verge of a Golden Age. Just gotta get some historical wins to reap the rewards.
Also, it has to be said this is really about Jamie Pollard and Greg Geoffery. To use a baseball analogy, they didn't try to win one year with a couple big free agents. They built a strong farm system that will keep ISU competitive for years. Leadership and individuals still matter in this world.