Coors Light: Amazing Chemistry, or marketing gimmick?

[jumbopackage]

Sorry to start yet another beer thread, but I was just thinking....

It seems to me that Coors marketing lately has been all about how cold their beer is.

Is that somehow some sort of defining quality that they should be proud of?

I mean, you can have cold Budweiser too. And cold Bud Light. And cold Miller Light. I'd wager you could get a cold MGD as well. Perhaps even from the same place as the cold Coors Light.

So I pose the question to you all:

Is Coors Light especially endothermic, or is it just like any other beer?

 

[Rick]

It tastes like crap, they got to think of some way to sell it.

 

[CyCrazy]

ya its just pretty crappy......... but who am i to judge i drink natty light frequently and im outta college:biglaugh:

 

[TarHeelHawk]

Sorry to start yet another beer thread, but I was just thinking....

It seems to me that Coors marketing lately has been all about how cold their beer is.

Is that somehow some sort of defining quality that they should be proud of?

I mean, you can have cold Budweiser too. And cold Bud Light. And cold Miller Light. I'd wager you could get a cold MGD as well. Perhaps even from the same place as the cold Coors Light.

So I pose the question to you all:

Is Coors Light especially endothermic, or is it just like any other beer?

I think part of the reason is that Coor Light is so easy to drink (read: weak) that it seems colder.

Second, the marketing is "Worlds Most Refreshing Beer", not "World's Coldest Beer"

The can market the cold because Coors is the only beer that can "tell" you when it's cold, what with the mountains and such.

 

[jumbopackage]

I think part of the reason is that Coor Light is so easy to drink (read: weak) that it seems colder.

Second, the marketing is "Worlds Most Refreshing Beer", not "World's Coldest Beer"

The can market the cold because Coors is the only beer that can "tell" you when it's cold, what with the mountains and such.

Well there's the silver bullet train that brings a whole world of cold when it comes chugging through your town as well(with bikini clad babes in tow).

So let's not forget that little trick it has going for it as well...

 

[sodakjoe]

I've been wondering this for years. How can you market your beer as the "coldest tasting" beer? Isn't that entirely under the control of the consumer? Now, if they somehow had individually refrigerated cans or something, that would be totally awesome.

 

[FunCyd]

I happen to think that Coors Light is pretty darn good. I also like tailgating, chicks with big boobs, drinking at Kelly's, Johnny Orr, Craig Brackins and hate Gene Chizd***, Eastern Iowa University and Sweet Caroline being played in the middle of a tight game....so I must be right.

 

[jumbopackage]

I've been wondering this for years. How can you market your beer as the "coldest tasting" beer? Isn't that entirely under the control of the consumer? Now, if they somehow had individually refrigerated cans or something, that would be totally awesome.

That would be TOTALLY awesome. Maybe some sort of chemical reaction you could trigger that would user a patented process to activate the magic FROST BREWED LINER that keeps the beer extra cold.

Oh, also TarHeelHawk's vote on this only counts for .5 due to being a Hawk fan.

 

[CyCrazy]

I happen to think that Coors Light is pretty darn good. I also like tailgating, chicks with big boobs, drinking at Kelly's, Johnny Orr, Craig Brackins and hate Gene Chizd***, Eastern Iowa University and Sweet Caroline being played in the middle of a tight game....so I must be right.

yep you are now the expert:wink:

 

[bellzisu]

Coors Original is the best.... Love that stuff. 6pks are only 4.99 here in Norwalk at Fareway. And this Fareway actually sells cold beer. Life is geat.

I do like having the label showing the mountains when cold. At least you know before drinking.

 

[sodakjoe]

That would be TOTALLY awesome. Maybe some sort of chemical reaction you could trigger that would user a patented process to activate the magic FROST BREWED LINER that keeps the beer extra cold.

Oh, also TarHeelHawk's vote on this only counts for .5 due to being a Hawk fan.

You could make a beer koozie that is made with one of those instant ice packs in it. HOLY CRAP, WE SHOULD SELL THESE

 

[jumbopackage]

You could make a beer koozie that is made with one of those instant ice packs in it. HOLY CRAP, WE SHOULD SELL THESE

Are those instant ice packs reusable?

 

[sodakjoe]

Are those instant ice packs reusable?

Well, they turn into conventional ice packs after that. But it could be marketed as an "emergency beer cooler."

INFOMERCIAL:
"Are you tired of getting home, having no ice, and just needing a cold beer? Do you go tailgating during hot football games and need instant cool refreshment? Well then check out____________ (whatever this thing is called)."

 

[jumbopackage]

You could make a beer koozie that is made with one of those instant ice packs in it. HOLY CRAP, WE SHOULD SELL THESE

Or how about this:
if you could find a material that would get cold somehow to cool off your beer, and then warm your hands to make it so it could be re-used...

The ultimate tailgate accessory - keeps your beer cold and then your hands warm...

 

[FunCyd]

Dude...an instant ice pack koozie is a great idea!!! My wife thinks that it would be wasteful and will end up killing polar bears but I couldn't be more excited!

 

[SeattleClone]

I've always thought that besides being crappy, Coors Light is the most gimmicky beer ever.

1. Frost brewed- as mentioned above
2. The mountains turn blue! Now you don't have to touch the can to discern the temperature of the liquid inside it! Whew!
3. Vented cans- I guess the faster you can pound it, the quicker you will stop tasting it.

 

[TarHeelHawk]

That would be TOTALLY awesome. Maybe some sort of chemical reaction you could trigger that would user a patented process to activate the magic FROST BREWED LINER that keeps the beer extra cold.

Oh, also TarHeelHawk's vote on this only counts for .5 due to being a Hawk fan.

I didn't vote.

 

[TarHeelHawk]

Coors Original is the best.... Love that stuff. 6pks are only 4.99 here in Norwalk at Fareway. And this Fareway actually sells cold beer. Life is geat.

I do like having the label showing the mountains when cold. At least you know before drinking.

This is correct. You can't beat the Banquet.

 

[jumbopackage]

I've always thought that besides being crappy, Coors Light is the most gimmicky beer ever.

1. Frost brewed- as mentioned above
2. The mountains turn blue! Now you don't have to touch the can to discern the temperature of the liquid inside it! Whew!
3. Vented cans- I guess the faster you can pound it, the quicker you will stop tasting it.

Triple hopped, great pilsner tasting Miller Lite isn't far behind, then...

I didn't vote.

Just so you know!

 

[besserheimerphat]

FYI, Coors is brewed at 32°F and Anhueser-Busch brews at about 40°F. So it is brewed colder, but I don't know enough about beer to know if that's actually good or bad.