There have been some studies that show that, for example, under certain parameters, teams would do much better to go against conventional wisdom and instead to never punt the ball (i.e. always go for it on 4th down.)
The Cyclones are designed to lose the time of possession battle (against conventional wisdom). They are designed to go for 2 at home in overtime when a kick will ensure the game continues. They are designed to beat Nebraska in Memorial by scoring one more point than the number of turnovers forced.
Paul Rhoads is the Steve Jobs of college coaching: He thinks different.
Even tonight, Steele Jantz on a bum leg was asked to roll out and pick up the dagger first down on 3rd and 6. It didn't work, it wasn't conventional, but it was by design.
I'm not saying a ton of turnovers is in the game plan: it obviously isn't. But freaking out about turnovers most certainly isn't in the design, either, and that does go against conventional wisdom. And its hard to argue with the results.
Rumble, young man, rumble.