It would be nice to get Nike to be the exclusive brand of the big 12. Then let them do some extra jersey versions and then could have a Nike game of the week (basically similar to the color rush in the nfl)
We let them leave after the contract is up (or pay to leave early) and reload with some other schools. We got the current contract without them we won't need them for the next one. ACC will be ready to blow up by that point anyway.
Why wouldn't Oregon and wash jump for this tv contract. Would be better off than whatever pac will get. Big isn't taking them now may not ever take them.