This is one of the more comprehensive analyses I’ve seen. Most are lazy “pick the top brands” but this is a good weighted average of many things that matter in college sports. Reviewing these (ISU is #27) it’s hard to argue with them.
www.si.com

Ranking all 69 Power 5 schools by college sports value - Sports Illustrated
If the college sports started over, who would be most coveted? We break it down with a formula.
