I've worked in the booze industry for about 15 years, and I have never seen anything like i'm seeing with beer right now. Beer is DYING on a National Level. There were some huge changes in the industry, mostly millennial females don't drink beer, and the drink local movement has had a huge effect on national brands. The growth of the cocktail market, the growth of RTD's and the growth of bubbles has all had a huge effect on beer. Luckily my current companies are wine and RTD so I'm set up fine.
Constellation just sold 1.3 billion worth of SuperValue (under $10) wine brands to Gallo, because they needed to fund all their marijuana business in Canada. Wine is growing double digits between $11-$18. That is where everyone wants to play right now. People are paying more for wine/spirits then they ever have because they are more worried about what they are putting into their bodies.