Eventually the NCAA will get kicked out of running the tournament, and many hundreds of millions of $$ will flow to the schools instead. It would rival the football money -- less, but not far off.
Big12 is an also ran for the football money. Why not make the B1G and SEC into the also rans for the basketball money? They get $100M annual for football, we get $50M. What if Big12 can get $70M annual for bball and they get $30M? You've closed the gap and made your brand #1 for bball.
So go get the Zags, the Big East, some ACC teams when that goes down, Arizona... put together a nationwide league with major basketball brands. People have talked about a football superleague... what about a basketball superleague? NBA-lite, like the G-League, except people actually care about it.
The Big12 will become a 2nd tier football conference with 12-16 teams. But the #1 basketball conference with maybe 30ish teams. Is that the vision? Yormark has a lot of NBA DNA.