They still get a share of the carriage fees. So in the end they add up, and still matter. Similar to the out of the box thinking ideas, that people like from BY. Any way you increase revenue is a good thing.Because the big ten doesn’t own the majority of BTN anymore and those carriage fees aren’t what they were. Also the presidents don’t want a P2. That is a media and message board narrative. They added the LA schools because it is a perfect fit of academics, athletics, politics, and market. Could it happen one day, sure, but there is zero rush for the big ten or sec to make a move. Especially since they are still trying to figure out how to integrate the LA schools.
Those carriage fees matter to the media partners that own parts of the BTN. I look at it like royalties, And being they only get a share of them means getting the biggest markets is what matters most. Because that is what gets them the most, and is most important.